Viranica
Couture Indian Designer Label: Viranica specializes in creating bridal wear that combines traditional Indian embroidery with contemporary western silhouettes.
Couture Indian Designer Label: Viranica specializes in creating bridal wear that combines traditional Indian embroidery with contemporary western silhouettes.
Client
Client
Viranica
Viranica
Viranica
Industry
Industry
Luxury Faishon
Luxury Faishon
Luxury Faishon
What we did
What we did
Social Media Management, Photoshoot, Content Creation, Copywriting, Branding
Social Media Management, Photoshoot, Content Creation, Copywriting, Branding
Social Media Management, Photoshoot, Content Creation, Copywriting, Branding
The story
Long before anyone had heard of heritage weaves being customized into gorgeous traditional outfits, Label Vida decided to build a brand around it.
The choice
We were the partner of choice- and what a journey of success it was! With rather ambitious goals for growth from the client, we further rebranded 'Label Vida' to 'Label Viranica' to make the brand bigger & make an entry into the designer bridal space.
The Rebrand
The Rebrand
The Rebrand
We were asked to define their story, sharpen up the messaging, shift the narrative, position the new brand to relate to a wider audience and build exciting new content around the brand. This rebrand was for everyone who has an eye for the worlds of converging Indian fashion.
We were asked to define their story, sharpen up the messaging, shift the narrative, position the new brand to relate to a wider audience and build exciting new content around the brand. This rebrand was for everyone who has an eye for the worlds of converging Indian fashion.
We were asked to define their story, sharpen up the messaging, shift the narrative, position the new brand to relate to a wider audience and build exciting new content around the brand. This rebrand was for everyone who has an eye for the worlds of converging Indian fashion.
Content Goes Here
Content Goes Here
Content Goes Here
Wanting to expand their reach to a national level, Label Viranica was looking to add some oomph to their brand and emphasize some differences from others in the space. This happened through a series of photoshoots and collaborations that set the bar where it needs to be, with garments being the hero in their core creative style.
Wanting to expand their reach to a national level, Label Viranica was looking to add some oomph to their brand and emphasize some differences from others in the space. This happened through a series of photoshoots and collaborations that set the bar where it needs to be, with garments being the hero in their core creative style.
Wanting to expand their reach to a national level, Label Viranica was looking to add some oomph to their brand and emphasize some differences from others in the space. This happened through a series of photoshoots and collaborations that set the bar where it needs to be, with garments being the hero in their core creative style.
Social Media & Beyond
Social Media & Beyond
Social Media & Beyond
Developed and maintained engaging social media presence to showcase the brand & its collections. Ideated various concepts to conduct in-house events to showcase collections & designed collaterals for the same, while keeping in mind the brand is a mix of both heritage weaves & luxury ensembles now.
Developed and maintained engaging social media presence to showcase the brand & its collections. Ideated various concepts to conduct in-house events to showcase collections & designed collaterals for the same, while keeping in mind the brand is a mix of both heritage weaves & luxury ensembles now.
Developed and maintained engaging social media presence to showcase the brand & its collections. Ideated various concepts to conduct in-house events to showcase collections & designed collaterals for the same, while keeping in mind the brand is a mix of both heritage weaves & luxury ensembles now.
A profound celebration of couture, where garments become poetry and attire transforms into a masterpiece
A profound celebration of couture, where garments become poetry and attire transforms into a masterpiece
A profound celebration of couture, where garments become poetry and attire transforms into a masterpiece
